What a real website costs.

Every build starts from the complete first website for your industry, from $600, and every price is public. No quotes to chase.

Restaurant Websitefrom $750
Standard$750$75/mo
Growth$1,850$164/mo+ Online Ordering, Review Request Automation +1 more
Pro$2,950$264/mo+ Website AI Chatbot, Promotions & Newsletters +1 more
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Contractor Websitefrom $700
Standard$700$75/mo
Growth$1,700$164/mo+ Missed-Call Text-Back, Automatic Lead Follow-Up +1 more
Pro$2,950$427/mo+ AI Lead Qualifier, Two-Way Texting Inbox +1 more
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Salon & Beauty Websitefrom $700
Standard$700$75/mo
Growth$1,400$119/mo+ Booking System, Review Request Automation
Pro$2,400$169/mo+ Deposit Button, Win-Back Campaign +1 more
Get a Free Mockup →
Home Services Websitefrom $700
Standard$700$75/mo
Growth$1,700$164/mo+ Missed-Call Text-Back, Automatic Lead Follow-Up +1 more
Pro$2,950$427/mo+ AI Lead Qualifier, Two-Way Texting Inbox +1 more
Get a Free Mockup →
Automotive Websitefrom $700
Standard$700$75/mo
Growth$1,600$144/mo+ Booking System, Missed-Call Text-Back +1 more
Pro$2,450$208/mo+ Call Recording & Summaries, Win-Back Campaign +1 more
Get a Free Mockup →
Business Websitefrom $600
Standard$600$60/mo
Growth$1,600$149/mo+ Missed-Call Text-Back, Automatic Lead Follow-Up +1 more
Pro$2,400$229/mo+ Website AI Chatbot, Promotions & Newsletters
Get a Free Mockup →
Health & Wellness Websitefrom $600
Standard$600$60/mo
Growth$1,300$104/mo+ Booking System, Review Request Automation
Pro$2,300$154/mo+ Deposit Button, Website AI Chatbot +1 more
Get a Free Mockup →
Retail & Local Shop Websitefrom $600
Standard$600$60/mo
Growth$1,700$124/mo+ Online Store, Review Request Automation
Pro$2,800$224/mo+ Promotions & Newsletters, Website AI Chatbot +1 more
Get a Free Mockup →
One-time build price and monthly care plan for each industry website, at the Standard, Growth and Pro tiers. Health & Wellness and Retail are priced from the Business Website standard.
WebsiteStandardGrowthPro
Restaurant Website$750$75/mo$1,850$164/mo+ Online Ordering, Review Request Automation +1 more$2,950$264/mo+ Website AI Chatbot, Promotions & Newsletters +1 more
Contractor Website$700$75/mo$1,700$164/mo+ Missed-Call Text-Back, Automatic Lead Follow-Up +1 more$2,950$427/mo+ AI Lead Qualifier, Two-Way Texting Inbox +1 more
Salon & Beauty Website$700$75/mo$1,400$119/mo+ Booking System, Review Request Automation$2,400$169/mo+ Deposit Button, Win-Back Campaign +1 more
Home Services Website$700$75/mo$1,700$164/mo+ Missed-Call Text-Back, Automatic Lead Follow-Up +1 more$2,950$427/mo+ AI Lead Qualifier, Two-Way Texting Inbox +1 more
Automotive Website$700$75/mo$1,600$144/mo+ Booking System, Missed-Call Text-Back +1 more$2,450$208/mo+ Call Recording & Summaries, Win-Back Campaign +1 more
Business Website$600$60/mo$1,600$149/mo+ Missed-Call Text-Back, Automatic Lead Follow-Up +1 more$2,400$229/mo+ Website AI Chatbot, Promotions & Newsletters
Health & Wellness Website$600$60/mo$1,300$104/mo+ Booking System, Review Request Automation$2,300$154/mo+ Deposit Button, Website AI Chatbot +1 more
Retail & Local Shop Website$600$60/mo$1,700$124/mo+ Online Store, Review Request Automation$2,800$224/mo+ Promotions & Newsletters, Website AI Chatbot +1 more

One-time build price, then the monthly that keeps it running: hosting, support and edits included, on one invoice. Every size is just the standard plus the same tools priced individually on your quote, so nothing here costs more than picking them one by one.

* Priced from the Business Website standard.

Get a Free Mockup, $0 Today →

We also run social media for local businesses: filming, editing, posting, and replies from $149/mo. See the plans →

Every add-on, one public price.

All 63 tools we build, grouped by what they do for you. Some are already bundled into your industry's website; the rest are priced the same here as they are on your written quote. Where two tools are different levels of the same job, they sit together and you only ever pick one.

Take Orders & Payments Online5 tools

Sell straight from the site with no third-party cut.

Get Paid OnlineYou only ever need one. Pick how far you want to go.
Deposit ButtonTakes a partial payment up front to hold a booking or job.
$250 setup
Simple Payment PageTakes full payment for one service or product, with no cart and no store to manage.
$400 setup · $15/mo
Online OrderingCustomers order food or products straight from your site for pickup or delivery.
$600 setup · $35/mo
Online StoreA real shop with product listings, a cart, and secure checkout.
$800 setup · $35/mo
Digital Gift CardsLet customers buy and redeem digital gift cards right on your site.
$250 setup
Take Bookings2 tools

Customers book themselves, no phone tag.

Online BookingPick one. The Booking System does everything the Booking Link does, on your own site.
Booking LinkSends customers straight to the booking tool you already pay for: Square, Calendly, Booksy, or similar.Included with the Salon & Beauty Website
$150 setup
Booking SystemBooking built into your own site, so customers pick a time without leaving or downloading anything. Reminder texts and emails go out before every appointment to cut no-shows.
$400 setup · $15/mo
Capture & Follow Up Leads7 tools

Every request lands somewhere and gets an answer.

Smart Quote FormThe step up from the basic contact form every site includes: a trade-specific form that asks the questions you need to quote the job, and it emails you the second a submission comes in.Included with the Contractor Website, Home Services Website, Automotive Website and Business Website
$150 setup
Track Your LeadsPick one. The Business CRM covers everything the Lead Tracker does.
Lead TrackerEvery lead lands in one running list you can sort and check off. No pipeline to manage.Included with the Contractor Website, Home Services Website and Automotive Website
$150 setup
Business CRMThe step up from the Lead Tracker: deal stages, customer history, and follow-up tracking in one system.
$500 setup · $50/mo
Answer Leads AutomaticallyPick one. Automatic Lead Follow-Up's first message IS that instant reply.
Instant ReplyOne automatic reply the moment someone submits a form, so nobody is left waiting on silence.
$200 setup · $15/mo
Automatic Lead Follow-UpAn ongoing email and text sequence for leads who go quiet, days and weeks after the instant first reply it also sends.
$500+ setup · $35/mo + usage
Missed-Call Text-BackTriggered by a missed phone call, not a form: the caller gets an automatic text back within seconds. It shares one business texting number with the Two-Way Texting Inbox, and the two do different jobs on the same line.Works together with Two-Way Texting Inbox
$200 setup · $25/mo + usage
Two-Way Texting InboxA real inbox for back-and-forth texting with customers, where you reply, not a robot. It shares one business texting number with Missed-Call Text-Back, and the two do different jobs on the same line.Works together with Missed-Call Text-Back
$300 setup · $39/mo + usage
AI Front Desk4 tools

AI answers website questions and recaps calls 24/7. Add the AI Phone Receptionist to answer the phone.

AI on Your WebsitePick one. The Qualifier does everything the chatbot does.
Website AI ChatbotAnswers questions on your website and collects contact info while you are busy.
$500 setup · $50/mo
AI Lead QualifierThe step up from the chatbot: it screens each lead on budget, timeline, and job type before it reaches you.
$750 setup · $75/mo
AI on Your Phone LinePick one. They solve the same problem two different ways.
Call Recording & SummariesEvery call recorded, with a written recap after each one, for businesses that still answer their own phone.
$300 setup · $25/mo + usage
AI Phone ReceptionistAnswers your phone when you cannot: it takes the details and books or routes the caller.
$1,000+ setup · $150+/mo + usage
Get Found Online5 tools

Show up when people search: Google, maps, and AI answers.

Google Business Profile SetupOne-time setup: we claim, fill out, and optimize your Google Business Profile.Included with every website
$150 setup
Get Found on GooglePick one. Local SEO already includes the profile upkeep.
Google Profile ManagementOngoing monthly upkeep after setup: posts, photo updates, and review monitoring. For businesses without Local SEO, which already covers this.
$49/mo
Local SEOOngoing work to rank your site higher for local searches, Google Business Profile upkeep included, so you never need Profile Management on top.Works together with AI Search Optimization
$200 setup · $149/mo
AI Search OptimizationGets your business named when people ask ChatGPT, Gemini, and Google AI who to call. A different channel than Local SEO, so the two stack.Works together with Local SEO
$300 setup · $129/mo
Google Local Services Ads SetupSets up the “Google Guaranteed” badge and Local Services Ads so you show up at the very top.
$200 setup
Reviews & Repeat Business5 tools

Turn happy customers into reviews, and past customers into repeat ones.

Live Google Reviews WidgetShows your real Google reviews on your site, updating automatically.Works together with Review Request AutomationIncluded with every website
$150 setup
Review Request AutomationAsks customers for reviews by email or text after service.Works together with Live Google Reviews Widget
$300 setup · $29/mo
Digital Loyalty / Punch CardA scan-to-collect rewards card that saves to the customer’s phone, with no app to download.
$300 setup · $20/mo
Win Back Past CustomersPick one. The ongoing plan covers what the one-time blast does.
Win-Back CampaignA one-time email and text blast to your past customers to bring them back.
$250 one-time + usage
Promotions & NewslettersOngoing promos, newsletters, and texts to your past-customer list. Quiet leads are Automatic Lead Follow-Up’s job.
$300 setup · $30/mo
Social Media Management8 tools

We film, edit, post, and reply - your pages stay alive while you run the business.

Social Media ManagementPick a level. Each includes everything the levels below it do.
Social Media - PresenceStay active without lifting a finger: 10 posts a month on Instagram and Facebook, with 2 edited short videos cut from footage you send.
$149/mo
Social Media - GrowthConsistent content that builds a following: 16 posts and 6 edited Reels a month, a monthly in-person content shoot, stories, and comment & DM replies.
$449/mo
Social Media - TakeoverA full content team behind your brand: 20+ posts and 12 edited videos a month, 2 in-person shoots, TikTok and Google Business added, daily community management, and a monthly strategy call.
$999/mo
Extra Content ShootOne more in-person filming visit this month, at a flat rate on any plan, no plan change required.
$50 per shoot
Extra Edited VideoOne more edited short video beyond what your plan includes this month.
$35 per video
Additional PlatformAdds another platform to your plan (TikTok, YouTube Shorts, Google Business, or LinkedIn) with content fitted to it.
$49/mo per platform
Paid Ads ManagementWe plan, run, and tune paid campaigns on Facebook and Instagram on top of your organic plan.
from $149/mo + ad spend
Profile Setup & RefreshA one-time pass over your profiles: bios, links, highlights, pinned posts, and profile & cover art. Included free with Growth and Takeover.Included free with Social Media - Growth and Social Media - Takeover
$150 one-time
Pages & Content9 tools

Pages, sections, and the words and photos on them.

Extra PageAdds another full page for services, about, gallery, menu, and more.
$100 / page
Photo GalleryShows off your work, food, products, or location photos.Included with every website
$100 setup
Service / Menu SectionThe section that displays your services, prices, menu items, or packages on the site.Included with the Restaurant Website, Salon & Beauty Website and Automotive Website
$100 setup
Google Maps SectionAdds a location map and directions.Included with every website
$75 setup
Blog / News SectionLets you post updates, announcements, or news.
$250 setup
Seasonal Refresh PlanWe refresh your banners, specials, hours, and photos on a seasonal calendar, without you having to ask.Included with the Restaurant Website
$25/mo
Content MigrationWe move your existing pages, photos, and copy from your old site onto the new one.Only for a site we didn't build
$200+ (by volume)
Website CopywritingProfessional, customer-ready writing for your pages instead of placeholder text.
$300+ (by page count)
Photo EditingWe clean up, crop, and color-correct your photos so they look their best on your site.
$100 setup
Edit It Yourself2 tools

Change your own prices, menu and content without calling us.

Edit It YourselfPick one. The Control Panel covers everything the Menu Editor does.
Menu / Pricing EditorLets you edit that menu and pricing section yourself. Cheaper than the full control panel.Included with the Restaurant Website and Salon & Beauty Website
$150 setup
Simple Control PanelEdit everything yourself: prices, services, hours, specials, and page text, not just the menu.
$300 setup · $20/mo
Brand & Identity3 tools

Your name and your look, everywhere people meet you.

Logo & Brand KitA clean logo plus your brand colors and fonts, used across your site.
$350 setup
Business Email SetupSet up a professional you@yourbusiness.com email address.
$100 setup
Digital / Tap Business CardA tap-or-scan card that shares your info and drops the new contact into your leads.
$100 setup
Site Care & Setup4 tools

One-time work on the site itself, and getting your team started.

ADA Accessibility ComplianceMakes your site usable for everyone and helps protect you from accessibility lawsuits.
$250 setup · $15/mo
Website Speed Tune-UpA one-time performance pass to make your site load faster, especially on phones.Only for a site we didn't build
$200 one-time
Team TrainingA live session that walks your whole team through every tool we built for you: site editors, booking, CRM, all of it.
$150 / session
Contact List ImportWe import your existing customer and lead contacts into your new system.
$150 setup
Custom Builds9 tools

Bigger systems, quoted per project.

Custom AI AssistantAnything past the standard AI tools, built around your exact workflow.
Quote
Custom AppBuilds a custom app for customers, staff, or operations.
Quote
Customer PortalLets customers log in, view info, upload files, or track progress.
Quote
Custom CRMBuilds a CRM around your business’s exact workflow.
Quote
Custom Lead Generation SoftwareBuilds custom tools to find, track, or manage leads.
Quote
Admin DashboardGives owners a custom dashboard for their business.
Quote
Inventory SystemTracks products, stock, or internal items.
Quote
Server / NAS SetupSets up private storage or business server systems.
Quote
Local AI BuildBuilds private/local AI hardware and software.
Quote

One build. One bill. One team.

Most local businesses end up stitching five subscriptions together: a booking app, a form tool, a CRM, a review service, a chat widget, each with its own login, its own invoice, and its own support queue. We build those into your site instead.

One invoice, one team

Booking, leads, reviews, and AI all run on one monthly bill from the people who built them, not five subscriptions, five logins, and five support queues to chase when something breaks.

Built in, not bolted on

Your tools live inside your own site instead of redirecting customers to someone else’s branded portal. It looks like your business the whole way through, on every device.

Hours back every week

The systems do the repeat admin: booking without phone tag, leads that log themselves, reviews that ask on their own. That time goes back into the work you actually get paid for.

We don't claim to be the cheapest line item. Some tools carry a small monthly to host and run them, and every one of those prices is public, in this pricing table and on your written quote, before you commit to anything.

Questions people ask.

What services does NightShyft Studios offer?

Four things, all from the same team on one bill: website design and development built for your industry, social media management where we film, edit, post, and reply, custom software and tools like CRM, booking systems, client portals, automation, and AI assistants, and on-site hardware such as business servers, storage and backups, camera systems, and private AI that runs on hardware you own.

Where is NightShyft Studios located, and who do you work with?

We are based in Columbus, Ohio, and we work with businesses worldwide. Websites, custom software, and remote social plans work the same whether you are in Columbus, elsewhere in Ohio, across the country, or overseas. In-person content shoots and on-site hardware installs are available around central Ohio.

What does it cost to get started?

Nothing until you approve your free mockup. Your industry standard website starts at $600, half down to start the build and the balance before launch. After that a monthly care plan covers hosting, support, and edits.

What is included in the monthly care plan?

Hosting, basic support, call support and questions, and monthly edits to keep your site live and current.

Can I add more later?

Yes. The marketplace stays open: add booking, payments, quote forms, control panels, CRM, automation, or AI to your website whenever your business needs it.

Do I pay anything when I request my build?

No. Requesting your build costs $0. We build your free mockup first, and you only pay the 50% deposit after you approve it.

Can I update my own prices or menu?

Yes. Add a simple control panel so you can log in and update prices, menu items, services, hours, and specials anytime.

Do you build more than websites?

Yes. We build websites, lead systems, CRMs, automation, AI phone and chat systems, custom software, servers, NAS setups, and local AI builds.

Do you run social media too?

Yes. Our social media management plans start at $149/mo. We film at your business, edit the videos, write the captions, post on schedule, and answer comments, month to month with no contract. See the Social Media page for every plan and price.

Why is this cheaper than other web companies?

We keep the starting website simple and modular. You do not pay for tools you do not need. Start small, then add more as your business grows.

Are the prices on your website final?

The add-on prices are clear starting points. After we confirm exactly what your business needs, we agree on the final price together before anything starts or any payment is due.

Is the mockup actually free?

Yes, and there is no catch. Within 24 hours we design your actual homepage using your business name, services, and look. It is one page rather than a finished website, but it is real design work: enough to know whether we are the right fit before you pay anything. If you do not like it, you owe nothing and we part as friends. Once you are on board, the full build takes no more than a week.

What happens if I cancel the monthly care plan?

The care plan is what keeps your site hosted, secure, and online. If it ends, your website and any connected tools stop working: booking, lead capture, CRM, automations, AI. The site comes offline 30 days after your last paid month. You own your site, so we send you a full export of your files, content, and customer data to host wherever you like. There is no minimum term, no cancellation fee, and you can reinstate any time inside that 30-day window.

What if I only use Facebook or Instagram right now?

That is common. A website gives your business a professional home base where customers can find your information, trust your business, and contact or book with you.

Can you work with businesses outside Columbus?

Yes. NightShyft Studios is based in Columbus, Ohio, and works with businesses across Ohio, nationwide, and worldwide. Everything is handled through quick calls, email, and your own client portal, so distance never slows a build down.

Why choose NightShyft Studios over a big agency or a DIY website builder?

We build for you the way we built for ourselves. Before taking on clients we scaled multiple social accounts past 100 million combined views, and we build and run our own products, including CarMeetFinder and the CRM behind our own lead pipeline. You work directly with the two founders, every price is public before you commit, and the first thing you see is a free mockup of your actual homepage, not a contract.

Ready when you are.

Send your info and see your homepage designed in 24 hours. Nothing is due today and nothing starts until you approve your free mockup.

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Got a process that doesn't fit normal software, like a portal, dashboard, or internal tool? Tell us about your project →